Intel Make That Meeting at Microsoft MGXPosted: July 29, 2013
Launched at Microsoft MGX — Make that Meeting is a custom branded videogame designed as a fun way to interact with show attendees. Upon entering the booth, attendees were encouraged to visit various demo stations in the exhibit and scan their NFC enabled phones to unlock game tokens within the Make That Meeting game.
To reinforce the theme of working together players had to physically jump, duck and high-five their way down the custom designed office environment, maximizing points, and attempt to climb to the top of the leaderboard. The game is built with Unity 3D and Kinect and incorporates a complementary mobile web app that provides the landing pages for the NFC scans, as well as an initial user registration. In the short 2 day event over 300 unique attendees played the game, often standing in line for the opportunity.