At Globacore we create custom branded videogames and interactive exhibits. Our specialty is in using emerging technologies in creative ways — usually for the purposes of marketing and advertising.
For this project we wanted to go back to our roots — back to a time where our romance with interactive technology began. Somewhere between typing in Load & Run on the Commodore 64, and checking out the latest arcade game at the convenience store on the corner… there was a game that stood out…
The game was called Paperboy… made by Atari and published in 1984.
It’s cutting-edge 3D orthographic projection blew Spy Hunter‘s top down view out of the water… the in-game speech seemed an impossible reality… and the actual bike handle game controllers on the arcade version was the cherry on top of this ground breaking emergent experience.
PaperDude VR… Check it out on its project page here
Launched at Microsoft MGX — Make that Meeting is a custom branded videogame designed as a fun way to interact with show attendees. Upon entering the booth, attendees were encouraged to visit various demo stations in the exhibit and scan their NFC enabled phones to unlock game tokens within the Make That Meeting game.
To reinforce the theme of working together players had to physically jump, duck and high-five their way down the custom designed office environment, maximizing points, and attempt to climb to the top of the leaderboard. The game is built with Unity 3D and Kinect and incorporates a complementary mobile web app that provides the landing pages for the NFC scans, as well as an initial user registration. In the short 2 day event over 300 unique attendees played the game, often standing in line for the opportunity.
Videogames are an amazing new way to communicate your brand. Introducing Globacore’s custom 3D game development capability – check out our own runner game made in-house with love for #FITCTO
Today we are proud to launch an interactive table designed for Philips Lifeline at CES 2013 in Las Vegas. The interactive experience walks visitors through 4 scenarios related to the use of Philip’s Lifeline product. The scenarios are activated through the 4 external touchscreens which play video synchronized with interactive elements of an architectural model floating on top of 4 video wall monitors. Thanks to our partners at The Taylor Group, 1188, and Peter McCann Architecture for their expert contributions to the project. As always, big thanks to the our Globacore crew for bringing the project through to polished completion here at the worlds biggest consumer electronics tradeshow. If anybody at CES is interested in learning more about the project or getting a walk through of the other interactive displays at CES email us at email@example.com
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Congrats to the Globacore team for taking home the Gold at the EventTech awards in NYC! The award for best use of a handheld device went to Honda’s Trivia Racing Game featured at the Honda Indy this June.
EventTech Award Winners: http://eventtech.eventmarketer.com/eta/
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This morning at 9AM Osaka time Globacore launched two interactive exhibits for SIBOS exhibitors: SWIFT and BNY Mellon.
The SWIFT stand features a 14′ ultra-high resolution multitouch wall showcasing 5 of their key financial products. A playful interaction with design elements taken from their brand guidelines allow a number of interesting gestures. Users can drag product bubbles, touch to dive deeper, toss the bubbles away, or pinch-zoom them to pop them and explode smaller graphical elements all over the screen. The screen also features a video mode showcasing life size presentations by the product managers.
BNY Mellon features our award winning Payment Challenge game originally created for them last but updated with new more challenging rules.
Interestingly other SIBOS exhibitors have chosen to develop and feature interactive games on their stands. Ben, Lukasz, and Armando currently have the top scores on all of them — on the line: an iPad 3 and a giant stuffed moose. Good luck boys.